The acne-fighting regime known as ProActiv rakes in $850 million a year, and according to the New York Times, 70 percent of consumers are in the United States. One of the product's many celebrity spokepersons Sean "P-Diddy" Combs may have buffed the Puff supposedly by using Proactiv (and by mud-masking the firearms out of his luxury vehicles), but New York Dermatologist Hilary E. Baldwin has her own de-blinged, expert, clinically-inspired testimonial about Proactiv:
“You can get the same amount of benzoyl peroxide at a drug store at a fraction of the cost and it will work as well, provided that you use it,” said Dr. Hilary E. Baldwin, the vice chairwoman of the dermatology department at the State University of New York Downstate Medical Center in Brooklyn. Patients with serious acne who tried Proactiv, in her experience, were unhappy with the results and sought prescription treatments, she said. (NY Times).
Despite qualified opinions such as Baldwin's, Proactiv is still seen as the fastest growing acne brand, according to Greg Renker, chief executive of the direct-response television company that sells Proactiv. He seems to be the only one in America who happily shares the news that currently he 'owns' acne...
But for the rest of us who 'have' acne...or maybe even a pimple 'here and there'...we should probably just get our butts to Sav-On and 'own' a tube of Clearasil.
Dr. Baldwin is currently an Associate Professor and the Vice Chair of the Department of Dermatology at the State University of New York Downstate Medical Center in Brooklyn. Her clinical interests include acne and keloid scarring. She has published and lectured extensively on these topics, as well as many others throughout dermatology. She practices at Downstate Dermatology Association and University Physicians Brooklyn.