According to experts, Americans are uncontrollably sunning themselves. Decades of dermatologists linking sun exposure to skin cancer has had little effect in changing the habits of modern day sun worshippers.
"In spite of all the major efforts over the last 10 or 20 years, we haven't been making as much of an impact as we hoped," Cockerell said, noting that previous studies on sun protection behaviors have yielded similar findings.
Research results published in February's American Journal of Preventive Medicine has found that Americans engage in multiple risky behaviors including infrequent use of protective clothing and infrequent use of sunscreen (especially among men). Both factors contributing to an increased chance of skin cancer.
If you care very little about the fact that skin cancer rates are climbing, and you regularly sun yourself without 'that messy, gooey, sunscreen mess', do yourself a favor and click here for some tough love.
Let's get it together, sunners.
Dr. Cockerell specializes in dermatopathology. He is clinically interested in correlation of clinical presentations with pathological findings, HIV-related skin disease, pigmented skin lesions and nail disease.