I think we can all agree that it's a thrilling but daunting time to be running an early stage Internet business, especially in the health sector. Not a day goes by without a groundbreaking news item that directly pertains to our business and drives us to work harder and faster to get this puppy off the ground and in the consciousness of the consumer who really does need to find the right local doctor.
That being said, there are a whole helluva a lot of distractions, too. The biggest one, and the one that cannot easily be ignored, is the "Why don'tcha?"
If you've ever been in product development, you've probably lived this. For Xoova, it's constant. "Why don'tcha incorporate a Facebook application?" "Why don'tcha make a widget?" "Why don'tcha have acupuncturists, chiropractors, physical therapists, and dentists on Xoova?" "Why don'tcha team up with Company A or partner with Company B?"
Most of the suggestions are valid, and we'd be irresponsible not to explore opportunities that could make us better. But what happens when you hear the same obvious suggestion a hundred times? What happens when it's "in the plan" but not happening today, tomorrow, or even this calendar year?
You be gracious. You don't act exasperated. And you make a mental note, "This person is probably trying to help us. Just smile and thank [stranger at party/fellow AOL expat/my mother] for the suggestion."
And stick to the plan. Because the last thing we need is, "Why don'tcha follow through on what you said you'd accomplish?"