Getting in Front of the Problem

It hasn't been an easy couple of weeks for some of the top physician networking/community sites on the Internet. I'm not here to pick on them. For the sake of Health 2.0, it's in everyone's best interest that their crisis communications teams successfully face questions about doctor authentication, dealing with potential imposters, and the threat of compromised anonymity.

What I am going to address is how Xoova has, does, and always will authenticate any physician who wishes to enhance his or her own profile and offer appointments. We use humans. If you are a doctor who wants to put a profile on our site, that's great. We love you. But once we do the regular authentication on the database side, we have a personal interaction with you and your practice before you get a username and password.

There's not much else to say about this. We're making sure we're doing everything we can to ensure the accuracy of our site and the integrity of our brand. It's part of the package. It's why we don't allow for one- to five-star style ratings on our site nor are we the forum for unchecked ranting and raving. Because doctors have a brand, too.