There's something very powerful about simplicity. Google showed us a new way with "one-box" in the world of search. Last Friday, Xoova introduced our own one-box. It's a thing of sublime beauty...at least to us. And we hope to you.
There's not much to say about a one-box search, other than it gives you immense flexibility when you're searching more than 40,000 enhanced profiles to find a doctor who treats a particular condition. And it's only going to get better as Xoova grows.
Take, for instance, someone in Seattle who wishes to find a doctor who treats arthritis. Firstly, what specialist do you see? A rheumatologist? Pain management physician? Orthopedic surgeon? And then where do you get information about which of these doctors has special expertise in arthritis? Okay, I'm showing off here, but type "arthritis seattle" in our search box on www.xoova.com and you'll see how useful the results are as compared to, say, the same search on Google.
We're not competing with Google. We love Google. We're climbing the ranks of Google so that more and more we're landing in the top ten results. But just like people go directly to say, IMDB.com for information on an actor, or to OpenTable to make restaurant reservations, we aim to be THE branded, easily navigable directory for people seeking doctors, medical services, and the ability to book appointments online.
Our dream is to have Xoova be on the tip of every patient's tongue by, oh, 2010. Maybe we should have some tongue depressors printed....