Every day, the first thing I see when I log onto the internal "Xoova Administration Site" is the doctor queue. That is, the list of physicians who have come to www.xoova.com and requested a username and password so that they can update their own profiles.
I love the queue. I love the dynamic nature of the queue, where I log off to get a coffee and log back in to see two new names. I love seeing requests from prestigious institutions and large group practices, physicians of every specialty, practice administrators...all ready to share their philosophy of care, upload forms for patients, even offer appointments.
This week our VP of Business Development John Bader is in town meeting with West Coast contacts. The relationships he's built with individual doctors, practice administrators, medical societies and associations are key to the Xoova queue's steady growth.
So now we have more than 42,000 enhanced profiles. Some are great. We'd like for all 500,000+ doctors in our database to be this great. That's why, even as we implement new features, the first thing we see when we log on is "The Queue." It helps to remind us that even as we reach more and more patients, we have to first appeal to the doctors who provide their care.