One of my biggest pet peeves on the Internet is "Coming Soon." I go to a highly anticipated web site or venture and see nothing but a graphic of, say, a black crow [ahem] or, even worse, an animation of a construction worker.
I'm happy to say that the Xoova health plan "coming soon" is no more. And in good time. Consumers seeking new health plan providers for 2008 or entering their open enrollment periods need to find a good doctor who takes their insurance.
In comes Xoova.
This week, our developer finished tweaking the data and turned on the links so that patients can cut by insurer and location. Even better, Xoova visitors can now use our one box to enter in search terms like "aetna pediatrician phoenix" and get...whee! Dozens and dozens of results.
CEO Tommy McGloin and I went to visit some key influencers from the AlwaysOn Network yesterday. One of them admitted to suffering from a terrible ear infection. Within moments we found a number of local Otolaryngologists with enhanced profiles. Take that a step further and cut it by insurance and you have yourself a site unlike any other on the internet.
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