At Xoova, we're always paying attention to the numbers. We vigilantly watch site traffic, count the increasing number of unique visitors, calculate the number of physicians with enhanced profiles...and every week (say it with me now!) is better than the week before.
There were two big numbers recently, though, that made us sit up and take notice. I wrote about one number, 315,000, in the Health 2.0 Blog yesterday. That's the number of people who walked away from UnitedHealth Group LAST YEAR ALONE, solely because of poor customer service.
The second number is, to me, directly related to the first. That number refers to the percentage of people who would like the ability to schedule a doctor's appointment online. To wit: "Three-fourths (77%) of adults feel that patients should be able to schedule an appointment with their physician via email or the Internet..." - WSJ/Harris Interactive November 2007
People want better customer service from their healthcare service providers. And 77% of us want to book appointments online. The doctors who are offering those appointments online have done the math.
Xoova is poised to be the number one site (another number!) where those two elements...people wanting better customer service and doctors ready to offer it...come together.