Hello 2 Point O

This week, Xoova took 2.0 from the doctor side of the equation to the consumer side of the equation.

Until now, our 2.0 cred rested on the doctor's ability to quickly and easily update her own profile, offer online appointment scheduling, and share her expertise and philosophy of care. Doctors appreciated that we took a measured and respectful approach to patient feedback. They appreciated that we first created a comprehensive directory that gives the full measure of the doctor's clinical interests.

Now the patients get their voice on Xoova.

As the leading directory of doctors and medical services (we beat WebMD's doctor directory last month) we have the opportunity to create a vast community of people who will thoughtfully and constructively share their experiences with their doctors.

We know others are out there doing doctor ratings and reviews, and some are doing it well. We enter the field knowing that ratings and reviews must be in context. We'll marry them with doctor quality information, a referral network, and hundreds of thousands of comprehensive profiles. With this in hand, patients will have what they need to make the best choice for a doctor.